Connect Gestão e Pessoas

Connect provides outsourced personnel & payroll administration — a service the client never sees happening and whose hiring depends entirely on trust. Before the website, the company had no digital presence of its own, which put it at a disadvantage against larger, more structured competitors in the market's perception.

The challenge was to communicate legal security and technical expertise without falling into the generic, institutional language of the sector, balancing two distinct audiences — companies that want to take payroll/HR off their backs, and accounting firms that need to outsource without losing the relationship with their own clients.