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BMW Website

A conceptual redesign of the BMW X7 website, exploring artificial intelligence to create a premium, tech-driven and immersive visual experience, aligned with the model’s sophisticated positioning.

DesignUI/UX
Service Corporate Website
Category Corporate Website
Client BMW
Year 2025
[ TeJota Web ] Retrato do TeJota
BMW Website
The scenario

BMW

Project Overview

I reimagined the BMW X7 website using artificial intelligence to craft premium-looking images and videos with a technological language. The goal was to translate the model’s sophisticated positioning into a realistic, high-impact visual experience.

Every asset in the project — images, videos, scenes, angles and lighting — was created with AI, keeping full creative control over every detail of the visual narrative.

Style Guide
RegularMediumSemiboldBold
Montserrat Font Family
Category 000
Sage Gray
HEX: C3CCC4 RGBA: 195 204 196 100
Category
Petrol Blue
HEX: 30779B RGBA: 48 119 155 100
Category 000
White
HEX: FFFFFF RGBA: 255 255 255 100
BMW Website — site

Let's
talk

You don't need to arrive with everything figured out.

Tell me what your company needs to create, improve or launch and I will help you turn it into a clear, professional and achievable project.

After the first conversation, you understand exactly what makes sense for your project: scope, ideal format, timeline, investment and next steps.

No generic proposal. No pushing services you don’t need.

I analyze your need and respond with clarity: what can be done, which path is more strategic and where design can really help your company.

The idea is simple: leave the doubt behind and step into a plan.